I don't really blog here anymore...

I was even surprised that it had been over a year since I was here. Anyhoo ... Everything I do can be found at StephenBailey.com. Well, not everything ... some things will remain secret. Well, not much ... but some.

Why Mass Mail Marketing Does Not work

Take a look at this picture. See anything wrong? Well, if you're familiar with New Jersey you do.


My place in Hoboken is about 31 miles from this 'neighborhood' bank in Morristown.

Why do companies insist on spending money on mass mailings and not even know where the cards are going? Is the payback really that good? I find it mind boggling.

The Annoying Thing

You tell me; what is better than being the fun uncle (or aunt as it were)? See, without kids of my own, I get to indulge the little ones in my life with all the sugar, rowdiness and toys that make noise as I want. Because when the sun sets, I go home and leave the parents to deal with the aftermath. Evil ... yes ... but fun as hell.

Take, for example, the gift I bought for my friends' two-year-old son Felix. There I was in Target and how could I resist a toy aptly named 'The Annoying Thing' that dances to a horrible few seconds of a horrible song over and over again? I mean ... really ... I had no choice but to buy it.