Why Mass Mail Marketing Does Not work

Take a look at this picture. See anything wrong? Well, if you're familiar with New Jersey you do.


My place in Hoboken is about 31 miles from this 'neighborhood' bank in Morristown.

Why do companies insist on spending money on mass mailings and not even know where the cards are going? Is the payback really that good? I find it mind boggling.

The Annoying Thing

You tell me; what is better than being the fun uncle (or aunt as it were)? See, without kids of my own, I get to indulge the little ones in my life with all the sugar, rowdiness and toys that make noise as I want. Because when the sun sets, I go home and leave the parents to deal with the aftermath. Evil ... yes ... but fun as hell.

Take, for example, the gift I bought for my friends' two-year-old son Felix. There I was in Target and how could I resist a toy aptly named 'The Annoying Thing' that dances to a horrible few seconds of a horrible song over and over again? I mean ... really ... I had no choice but to buy it.

Pink Floyd Founder Syd Barrett Dies

Founding member of Pink Floyd and one of the architects of psychedelic music Roger Keith 'Syd' Barrett reportedly died from complications related to diabetes on Friday July 7, 2006. Some are saying it may have been cancer. His brother Alan only said that he died peacefully a his home in Cambridgeshire, England. He was 60.

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Great Month of New Music at Radio-Indie-Pop.com

Among the many great songs you can hear, July has a few things I especially dig over at Radio-Indie-Pop.com:

- Motel Creeps is one of my favorite local bands and you can listen to their new album by pressing the 'Featured New Artist Debut Release' button.

- Thom Yorke of Radiohead has a new solo album you can hear by pressing the 'Album of the Month' button. If you've been wondering where the band's more esoteric sound of 'Amnesiac' came from ... this will tell you.

I've said it before, I'll say it again ... I love Radio-Indie-Pop.com.

Their mission statement is, "Dedicated to bringing you a selection of music written and performed predominately by independent label artists who do not receive commercial radio airplay."

Even better, nearly a third of their playlist is from unsigned bands or very tiny and DIY labels.

Check 'em out!

Things to Remember, Ways to Forget

Good news everyone! The new CD from The Base has arrived and it sounds incredible. Of course what is good news without a bit of bad news to off set it? I recently got an email from singer/guitarist Norbert Wally that they lost their distributor. Apparently the company has gone out of business.

This band is just plain fantastic and they deserve to be heard. I encourage all of you to seek out this CD by contacting the band. I've written a review of it over at my other site so check it out. There you will also find a link to the band's website and a few MP3s.